- How to use personal branding and visibility to grow your business — and leave a legacy that matters.
In this episode, we sit down with Lee Li, founder of Leeli & Co (a global design, sourcing, and consultancy company partnering with brands like Target and Zara) and Leeli Design (her statement handmade jewellery brand). Lee shares her journey of building two thriving businesses on her own terms — and why visibility isn’t just a marketing strategy, it’s a mindset.
🔑 In this episode, we cover:
- •Why personal branding is one of the most powerful tools for business growth
- •How to become more intentional about visibility (even if it feels uncomfortable)
- •The role of awards, networking, and relationships in building credibility
- •Lee’s inspiring plans to launch an accessible fashion range for people with mobility challenges
- •Why you should never wait to start your business — and the importance of a separate income stream when you do
- •The “fail forwards” mindset and lessons from Richard Branson’s Like a Virgin
👩💼 About Lee Li: Lee Li is a British-born business owner based in Australia, co-author of Dreams & Determination, and mum to two girls. Through Leeli & Co, she empowers suppliers and brands while leading a collaborative, people-first team. Through Leeli Design, she creates wearable pieces with story, soul, and presence — integrating textiles, vintage, and new materials into impossible-to-ignore jewellery.
📌 Connect with Lee:
🌐 https://leeliandco.com/
📸 https://www.instagram.com/leeliandco/
🌐 https://leelidesign.com/
📸 https://www.instagram.com/leelidesign/
If you enjoyed this episode, subscribe for weekly conversations on business, visibility, and building a life by design. And leave us a comment — we’d love to know: what does visibility mean to you in your business?
🔥 About Lee Li
Hi, I’m Lee Li, founder of Leeli & Co, a global design, sourcing, and consultancy company, and Leeli Design, my statement, impossible to ignore, handmade jewellery brand. I built Leeli & Co to do the work I love on my own terms, empowering suppliers and brands while leading a team that grows and thrives alongside me, not under me. I partner with Target, Zara, and Super Smalls. Leeli Design is my creative playground, integrating textiles, vintage, and new to create wearable pieces with story, soul, and presence. I’m a co-author of Dreams & Determination and mum to two beautiful girls.
About your host, Christine
Transition and Lifestyle Coach, Host of The Corporate Escapists TV Show & Podcast, Speaker & Educator. In a past life, I was a corporate queen, earning the big bucks & working my way up that ladder. From the outside, I had it all, but I felt completely dead inside. It wasn’t until I hit rock bottom that I really discovered what was missing from my life. I realised I had no idea who I was.
What lit me up. What was setting my soul on fire? What was my passion in life? But after years of doing the inner work, I have rebuilt my life and now I want to help you do the same.
Join The Corporate Escapists Facebook Group: https://www.facebook.com/groups/thecorporateescapists
