Anastasia Geneave – Making Marketing Fun

Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.

Years ago, I asked my marketing manager “How do I get into marketing as a career?”. His answer? “Well, what part of marketing do you want to do?”. I had no idea.
It was too hard to choose. So instead of thinking about what I wanted, I job-hopped, winding up in finance.
After having kids, I left the corporate world. I took a chance and started No Grey Suits, and I’m finally starting to lean into what I enjoyed all along.

Tell us what the word “Entrepreneur” means to you?

What has been the biggest lesson you have learned from being an entrepreneur?

Be yourself! Trying to be something other than you will trip you up eventually. Having your own business means you get to infuse that business with the values that matter to you. Hint: you’ll also attract the type of clients you love.

What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?

By trade, I’m a mortgage broker, and no stranger to the stereotypes and boxes we try to fit into, to be seen as competent in more conventional industries. No Grey Suits was born to help business owners use their marketing and messaging to be themselves.

What is your favourite quote about “following your dreams”?

“If anyone ever tells you your dreams are silly, remember there’s some millionaire walking around who invented the Pool Noodle.”.

What advice would you give to anyone wanting to start their own business?

Planning is important, but don’t get stuck in perfectionism. Sometimes you need to just start and trust that you know enough to begin.

Connect with Anastasia here:

https://facebook.com/nogreysuits

https://instagram.com/no.grey.suits

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