Be yourself! Trying to be something other than you will trip you up eventually. Having your own business means you get to infuse that business with the values that matter to you. Hint: you’ll also attract the type of clients you love.
By trade, I’m a mortgage broker, and no stranger to the stereotypes and boxes we try to fit into, to be seen as competent in more conventional industries. No Grey Suits was born to help business owners use their marketing and messaging to be themselves.
“If anyone ever tells you your dreams are silly, remember there’s some millionaire walking around who invented the Pool Noodle.”.
Planning is important, but don’t get stuck in perfectionism. Sometimes you need to just start and trust that you know enough to begin.
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