Catherine Velisha – Third Generation In The Horticulture Industry

Categories: Business, Inspiration

I’m the managing director of velisha farms and veg education. I’ve been working in the family business since I was 19 and took over the business in my 30s.

That’s when I think I really found my passion not just for agriculture and horticultor but to invest in our future generations. That’s when I set up Velisha Farm’s sister education company, VEG Education. it’s an RTO that focuses specifically on creating programs for and about the horticulture industry. Our passion is linking the fresh produce supply chain and our produce to primary and secondary schools throughout Australia.


Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.
Tell us what the word “Entrepreneur” means to you?
What has been the biggest lesson you have learned from being an entrepreneur?

That’s a hard question because inherently I think you are always moving into new and unknown spaces, so there is always a sense of unease. I’ve learned to create ease within the unease for myself. That’s what I hope all entrepreneurs can learn and be comfortable with.


What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?
I believe horticulture is the most important industry in the world. Human needs food to live, and nutritious food to thrive. And it is how we produce that food is paramount to health, wealth and stability of human existence. Veg Education helps facilitate people to learn more about understand the most important aspect of our lives. Helping people nourish and educate themselves inspires me.
What is your favourite quote about “following your dreams”?
Time will pass regardless what you choose to do.. so as ‘Nike’ says just do it.
What advice would you give to anyone wanting to start their own business?

Just keep going! Make decisions and always keep moving forward with flexibility, agility and bravery.

Connect with Catherine here: 

Instagram: @velishafarms

Facebook: Velisha Farms

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