Liz Grant – Live With Purpose

Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.
Tell us what the word “Entrepreneur” means to you?
What has been the biggest lesson you have learned from being an entrepreneur?

The biggest lesson I’ve learned is that ‘done is better than perfect’. We learn from doing, and sometimes you need to put something out into the market to understand how it should evolve next. Everyone starts somewhere; just take imperfect action, then review and adjust.

What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?

Having worked in business growth for many years, I realised that the tools we used in corporates applied to smaller businesses. My business started with a focus on customer research, then incorporated planning, content marketing, and process design, and now I help entrepreneurs start their business and pitch for funding.

What is your favourite quote about “following your dreams”?

My favourite quote is ‘It’s never too late to be what you might have been’ from George Elliot. If you have a passion, just start. It’s never too late and you’re never too old to live a life of purpose.

What advice would you give to anyone wanting to start their own business?

Firstly, have a clear ‘why’. There will be setbacks, and if you’re not connected to why you’re doing it, it can be hard to stay the course. Secondly, gather your team. This could include a mentor, accountant, and other professionals who have your back and can give you perspective.

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