The biggest lesson I’ve learned is that ‘done is better than perfect’. We learn from doing, and sometimes you need to put something out into the market to understand how it should evolve next. Everyone starts somewhere; just take imperfect action, then review and adjust.
Having worked in business growth for many years, I realised that the tools we used in corporates applied to smaller businesses. My business started with a focus on customer research, then incorporated planning, content marketing, and process design, and now I help entrepreneurs start their business and pitch for funding.
My favourite quote is ‘It’s never too late to be what you might have been’ from George Elliot. If you have a passion, just start. It’s never too late and you’re never too old to live a life of purpose.
Firstly, have a clear ‘why’. There will be setbacks, and if you’re not connected to why you’re doing it, it can be hard to stay the course. Secondly, gather your team. This could include a mentor, accountant, and other professionals who have your back and can give you perspective.
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