Ross Muller – Bringing Experiences To Life

Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.
Tell us what the word “Entrepreneur” means to you?
What has been the biggest lesson you have learned from being an entrepreneur?

You learn quickly that you have to try everything. Unlike other workplaces, where you can look for assistance or hire someone to do the marketing, or Human Resources, or the accounting. At least in part, this is all you.

It’s honestly the ability to just get on with it.

It’s also the ability to make decisions. Something isn’t worth it, change it, because it’s now costing you money.

What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?

It was something I always thought I would do, we used to talk about it as kids with my parents and I would always be looking for opportunities.

I would walk in to a cafe or restaurant and immediately start thinking about how things could be done differently, how they could make more money.

At some stage, I had to put up or shut up.

I wanted to start my business during Covid. It was such as scary time for businesses and everyone as we really didn’t know where it was heading.

I quickly realised that it was going to take a while for overseas travel to come back and that people were desperate to explore the regions around the city.

Tours were just a way to do that, in a small and scaleable way.

What is your favourite quote about “following your dreams”?

Reach for the stars and maybe you reach the clouds.

What advice would you give to anyone wanting to start their own business?

Be really honest with yourself.
Don’t just look at the best case scenarios and learn to pivot. Be agile because sometimes opportunities present themselves in unusual ways.

I would also say learn to talk to people, network and always be willing to help someone (if often comes back ten fold).

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