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Your dream client avatar is a detailed profile of your ideal customer – it is where you focus on one person and outline everything about them.
Creating your client avatar is crucial as it is your ideal customer and it is somebody you really want to sell to, they’re wanting to invest in your product or service, they’re loyal, they’re a repeat client and they’re referral clients!
Hopefully you have one client like this and you can use this as your foundation to build your avatar. If not, it’s a sign that you’ve not been targeting the right people.
Yes! You need to ensure that the most is made from your look (your branding), the wording you use, your time on social media, and your marketing budget. A customer avatar allows you to do all of these things, putting you right in front of your dream client.
If you are hearing crickets and have zero sales, then you will benefit from creating your client avatar.
Why do you need to create a client avatar
If you try to sell to everyone, you’ll end up selling to nobody.
If you try to speak everyone’s language, you’ll connect with nobody.
With an Avatar you will easily grab your dream clients attention and create a product or service that is aimed at your dream client which makes it more personalised, targeted and relevant.
You’ll uncover the true pain points of your dream client, and create content that solves and talks to their needs.
You’ll create the perfect experience for them, beginning with their first interaction, website visit and purchase.
Good news we have the sorted. With the help of our Create Your Client Avatar Worksheet, we step through how to get to know your client like they are your best friend.
Creating your dream client avatar, will be the foundation to writing your website copy, social media posts and creating the perfect product and service for your Ideal client. By understanding them and talking to them like they are your best friend will fall in love with your clients and not your product or service.
Give it a go and we would love to know your feedback on how creating your Client Avatar has worked for you.
Transition and Lifestyle Coach, Host of The Corporate Escapists TV Show & Podcast, Speaker & Educator. In a past life, I was a corporate queen, earning the big bucks & working my way up that ladder. From the outside, I had it all, but I felt completely dead inside. It wasn’t until I hit rock bottom that I really discovered what was missing from my life. I realised I had no idea who I was.
What lit me up. What was setting my soul on fire? What was my passion in life? But after years of doing the inner work, I have rebuilt my life and now I want to help you do the same.
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