Goro Gupta’s two goals are to provide people with the support they need to make safe investments while making a positive impact on society. He does this under two brands, Ethical Property Investments and the second is Empowered Liveability. With over 20 years in the finance industry, his personal motto is #DoGoodMakeMoney, and this mindset drives every action, decision, and interaction he has with the world. 

Goro’s two goals are to provide people with the support they need to make safe investments while making a positive impact on society. He does this under two brands, the first is Ethical Property Investments and the second is Empowered Liveability. Ethical Property Investments is a subsidiary where investors can invest in socially-conscious properties, such as community housing for at-risk or vulnerable populations, specifically 55+ yo women – ‘the new face of homelessness. Empowered Liveability is a company that focuses on creating housing solutions for people with disabilities.

With over 20 years in the finance industry, he’s been a public speaker and investing in property since he was 17 years old. Goro recently started another brand, Virtuous Homes, which will be the building force behind the construction of the property development for Ethical Properties. Now, his services empower, uplift, educate, support and inspire people from all walks of life, putting roofs over people’s heads and helping them enter the property game.

Goro’s personal motto is #DoGoodMakeMoney, and this mindset drives every action, decision, and interaction he has with the world.
Ethical Property is creating solutions to benefit those at risk of homelessness, as well as providing a positive outcome for investors. It involves the building and provision of affordable and quality accommodation for often forgotten Australians. With the added benefit of assisting small-scale investors to achieve long-term financial security in the process.

My journey to owning more than 35 properties around the world has not been quick or easy. After moving to Australia in 1990, my family struggled to get established financially in our new home.
With little income and my dad not having a job for almost three years, I had to make excuses for why I couldn’t go on school excursions. The turning point for my family came when my father started to think about investing in property.
Dad started going to seminars and events when I was 16, and took me along. He realised he could make money out of the property, and it doesn’t need to be vanilla.
When I turned 18, my father gave me a choice – a car or a deposit on a property.
From that point onwards, my father and I continued to put all the money we could into property. In fact, all the money we earned in our business was invested in property, not just in Australia, but across the world. Our timing was excellent, as it got us started on the right foot and allowed us to focus on capital growth opportunities.
Inspired by such visionaries as Richard Branson and Elon Musk, I now run four successful businesses, including property mentoring service 10 Properties in 10 Years. I’m also co-director of disability housing innovator Empowered Liveability, one of the top 10 privately owned disability housing providers in the country under the NDIS, and the only one of its type publicly endorsed by the federal Minister for Homelessness, Social and Community Housing and Assistant Treasurer, Michael Sukkar MP.

Noticing the rise in Australians facing homelessness, I launched Ethical Property Investments in 2020 as a commercial solution for a social problem.

I identify properties with strong yields primarily around Melbourne and Brisbane, but I also look around the entire country, with a particular focus on positive cash flow properties. At Ethical Property Investments (EPI), our mission is to construct exquisite, high-end residences that serve as investment properties for fellow Australians seeking to establish a diverse property portfolio.

Each of the houses we build for our investors boasts bedrooms of equal size, accompanied by spacious en-suite bathrooms. This design allows investors to generate rental income from each room, surpassing what they would earn from leasing the entire house under a single agreement. Simultaneously, it enables tenants with disabilities to reside in magnificent homes while adhering to their NDIS housing budget, as they pay a rate per room. By adopting this approach, we aim to safeguard the most vulnerable individuals from homelessness during this housing crisis.

For me, being an entrepreneur means having the ability to identify societal issues, particularly concerning the well-being and challenges faced by individuals with disabilities. Discovering a win-win solution is incredibly exhilarating. All I had to do was leverage my business expertise and expand that solution on a larger scale. Many Australians have become reliant on external sources, such as the government, to resolve their problems. I strongly believe that people should take control of their own destinies. Each person holds the power to make a meaningful impact, and I refuse to wait for change to happen passively—I am determined to accelerate the process.

Imagine how incredible it would be if everyone learned to utilize their business skills to assist others right from the basics of business education. The only reason this doesn’t happen as often is due to the misconception that making money and giving back are two separate realms. Through my work, I aspire to not only positively impact those I currently assist but also influence millions of people in the future. I hope that fellow business owners witness the possibilities and adopt this approach, discarding the outdated belief system that forces them to choose between financial success and helping others.