Goro Gupta – My Personal Motto Is #DoGoodMakeMoney

Goro’s two goals are to provide people with the support they need to make safe investments while making a positive impact on society. He does this under two brands, the first is Ethical Property Investments and the second is Empowered Liveability. Ethical Property Investments is a subsidiary where investors can invest in socially-conscious properties, such as community housing for at-risk or vulnerable populations, specifically 55+ yo women – ‘the new face of homelessness. Empowered Liveability is a company that focuses on creating housing solutions for people with disabilities.

With over 20 years in the finance industry, he’s been a public speaker and investing in property since he was 17 years old. Goro recently started another brand, Virtuous Homes, which will be the building force behind the construction of the property development for Ethical Properties. Now, his services empower, uplift, educate, support and inspire people from all walks of life, putting roofs over people’s heads and helping them enter the property game.

Goro’s personal motto is #DoGoodMakeMoney, and this mindset drives every action, decision, and interaction he has with the world.
Ethical Property is creating solutions to benefit those at risk of homelessness, as well as providing a positive outcome for investors. It involves the building and provision of affordable and quality accommodation for often forgotten Australians. With the added benefit of assisting small-scale investors to achieve long-term financial security in the process.

Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.
Tell us what the word “Entrepreneur” means to you?
What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?

There’s a real housing crisis in Australia, especially dire in places like Queensland, where property prices are shooting up along with demand. While it’s difficult for everyday citizens to find a home, it’s almost impossible for domestic violence victims and people with disabilities, who’ve additional restraints (social/financial), as well as needs and limitations.

On the other hand, there are many able members of society who’d love to make a difference and have the means to do so, but might not know exactly where to start. By investing in a project with Ethical Property Investments, they’re powering their ability to bring major relief to many vulnerable individuals in need. It’s a holistic, complete approach to impact investing with the property.

My property development business is dedicated to constructing and procuring universally accessible homes. In the realm of government housing, residences deemed affordable for low-income individuals are priced at $80,000 for single homes and $120,000 for couples.

What is your favourite quote about “following your dreams”?


What advice would you give to anyone wanting to start their own business?

Find your purpose and pursue that. Success is a side effect of pursuing a greater purpose, it doesn’t have to be a goal.

Sometimes, simplicity is the key to success. This is one idea that arises when we embrace the idea that it’s possible to profit, abundantly, while making a massive social impact. Goro hopes to see other investment professionals using his strategy. While others are also building disability housing, no one has created such aesthetic and thoughtful homes, that genuinely uplift the spirit by speaking to our senses.

You can connect with Goro here: 




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