Janine’s the founder of jewellery brand Desiderate which specialises in highest quality, ethically handmade, original modern bohemian jewellery.
When starting Desiderate in 2017, Janine was recently diagnosed with a chronic illness and struggling financially and healthwise. She started selling jewellery online and learned from scratch how to create, market and sell products online. Within 5 years Desiderate was a multi million dollar business with over 1000 products and thousands of 5 Star reviews.
Now Janine is turning her attention to the fashion trade and has launched Taleeta, a sister label to Desiderate offering stylish, flattering fashions on natural fabrics for women.
Hello there! I’m Janine, a proud mother of three, and I’ve worn many hats throughout my life. I find great joy in running successful online stores, where I can indulge my creativity by designing unique products while also managing the business side of things.
Fueled by necessity, the courage to pursue my dreams ignited within me. With financial struggles and a family to support, I delved into learning everything I could and fearlessly applied it to my journey. I persisted through challenges, never losing sight of my goals, and refused to give up on turning my dreams into a reality.
Being an entrepreneur has been an incredible teacher. It has shown me the power of resilience in facing challenges, the importance of adaptability in an ever-changing world, and the fact that everything is workoutable.
My advice would be to understand exactly who your customer is and create something that they really want. Then, put it right in front of them, any way you can.
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