Oprah once quoted ‘You’ve got to follow your passion – You’ve got to figure out what it is you love – who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.” Please share, how you had the courage to follow your own dreams.
 
Tell us what the word “Entrepreneur” means to you?
 
What has been the biggest lesson you have learned from being an entrepreneur?
 

That it’s a team sport – my co-founder and I have extremely different skill-sets and without both of our skills and a network of incredibly supportive and talented team members, investors and advisors, there would be no business.

 

What inspired you to start your own business, and how did you go about identifying a need in the market that your business could address?
 

GoFIGR was born out of 20 years of seeing companies do the same old thing and achieve the same outcome. In my final role before taking the leap into startup life, I’d worked with some colleagues to calculate the economic impact of having a constant revolving door or talent. I felt passionately that there was a way for both companies and employees to both achieve their goals (and let’s face it, who out there DOESN’T want to be satisfied at work?) and that’s exactly what we’ve gone on to build.

What is your favourite quote about “following your dreams”?
 

Be careful what you wish for!

 
What advice would you give to anyone wanting to start their own business?
 

First up, validate you’re solving a problem that people will pay for (rather than trying to search for a problem to fit your solution into), research the pain points and opportunities faced by your target market, speak to as many people as you can that have gone before you and be prepared to learn more than you ever have done.

Connect with Helena here: 

https://www.linkedin.com/in/helenaturpin/

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